Mistress Joyen is an incredible performer and a true pioneer of Burlesque here in the Philippines. She had a goal to create a signature 2025 calendar for her fans, but she wasn’t quite sure which way to go with the creative direction.
To help her find the right look, we walked through a discovery process together to explore her story and the things she’s most passionate about. This led us to a theme we called "Tides of the Blood Moon." It’s a Japanese-inspired aesthetic that fits her personality and her market perfectly. We even brought in hand-drawn brush strokes inspired by Shodō (traditional Japanese calligraphy) to give it that authentic, personal touch.
To help her find the right look, we walked through a discovery process together to explore her story and the things she’s most passionate about. This led us to a theme we called "Tides of the Blood Moon." It’s a Japanese-inspired aesthetic that fits her personality and her market perfectly. We even brought in hand-drawn brush strokes inspired by Shodō (traditional Japanese calligraphy) to give it that authentic, personal touch.
We also worked on some special posters for her classes. We used specific typography and imagery that really focuses on her movement and form, which helps show exactly what she teaches in her sessions. Mistress Joyen was really happy with how everything turned out.
Concept, Design & Photo Editing: Carlo Delos Santos
Photography: Dar San Agustin
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Lightroom | Adobe InDesign
Photography: Dar San Agustin
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Lightroom | Adobe InDesign
