Panasonic commissioned us to execute a strategic UI refresh across their web properties. The core challenge was to create distinct visual systems that catered to unique user needs across different product categories while maintaining a unified global UX structure.
For the Telephone line, we prioritized accessibility and information clarity, streamlining the interface to ensure intuitive navigation for all user groups.
For the Telephone line, we prioritized accessibility and information clarity, streamlining the interface to ensure intuitive navigation for all user groups.
For the Microwave category, we shifted the focus to lifestyle integration, utilizing immersive imagery to highlight functionality and drive conversion. This dual approach ensured the digital experience aligned perfectly with specific business goals.
Project Manager: Julio Arvizu
Creative Lead: Lyrra Partosa
Senior Designer: Carlo Delos Santos
Agency: Omni Channel Solutions | Channel Bakers
Tools: Adobe Photoshop | Adobe Premiere Pro | ChatGPT | Figma
Creative Lead: Lyrra Partosa
Senior Designer: Carlo Delos Santos
Agency: Omni Channel Solutions | Channel Bakers
Tools: Adobe Photoshop | Adobe Premiere Pro | ChatGPT | Figma
