Nest Bite is an American-style fast-food concept built to tap into a huge opportunity: 58% of Filipinos actually prefer Quick Service Restaurants (QSR) over any other way of dining.
The Context: It all started with a simple idea from a local entrepreneur. The goal was to build a brand from the ground up that could stand tall and compete with the big names we see everywhere.
The Solution: We looked closely at the best in the business to build a visual identity that feels familiar and welcoming. Our design strategy was pretty straightforward: let the food be the "hero." We used a bright, high-contrast color palette to make sure every meal looks as appetizing as possible.
For the art direction, we focused on making everyone feel like they belong. Instead of showing specific faces, we chose to feature hands in our photos. This way, any customer can look at the brand and easily see themselves enjoying the meal.
The Context: It all started with a simple idea from a local entrepreneur. The goal was to build a brand from the ground up that could stand tall and compete with the big names we see everywhere.
The Solution: We looked closely at the best in the business to build a visual identity that feels familiar and welcoming. Our design strategy was pretty straightforward: let the food be the "hero." We used a bright, high-contrast color palette to make sure every meal looks as appetizing as possible.
For the art direction, we focused on making everyone feel like they belong. Instead of showing specific faces, we chose to feature hands in our photos. This way, any customer can look at the brand and easily see themselves enjoying the meal.
Concept & Design: Carlo Delos Santos
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Lightroom | Seedream AI | ChatGPT | Gemini
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Lightroom | Seedream AI | ChatGPT | Gemini
