Nest Bite is an American-style fast-food concept developed to address a massive market opportunity: 58% of Filipinos prefer Quick Service Restaurants (QSR) over other dining options.
The Context: Based on a startup proposition from an aspiring entrepreneur, this project aimed to build a brand that could compete with established local giants.
The Solution: We benchmarked against top-tier competitors to create a visual identity centered on culturally relatable messaging. The design strategy establishes the food as the "hero" through an appetizing, high-contrast color palette. The art direction prioritizes inclusivity; by featuring hands rather than faces, the imagery allows any customer to visualize themselves enjoying the food and experience.
The Context: Based on a startup proposition from an aspiring entrepreneur, this project aimed to build a brand that could compete with established local giants.
The Solution: We benchmarked against top-tier competitors to create a visual identity centered on culturally relatable messaging. The design strategy establishes the food as the "hero" through an appetizing, high-contrast color palette. The art direction prioritizes inclusivity; by featuring hands rather than faces, the imagery allows any customer to visualize themselves enjoying the food and experience.
Concept & Design: Carlo Delos Santos
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Lightroom | Seedream AI | ChatGPT | Gemini
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Lightroom | Seedream AI | ChatGPT | Gemini
