Gold Leap is a conceptual sports brand defined by a distinctive monotone aesthetic, specifically developed to resonate with Gen Z consumers.
The Context: Market research indicates that the target demographic strongly favors neutral palettes. Furthermore, data suggests that approximately 63% of consumers prefer brands with minimalist design elements.
The Solution: Guided by these metrics, the visual identity embodies simplicity and flawless movement. The logo and design system symbolize growth and transformation, ensuring the final output is not just aesthetically pleasing, but strategically aligned with the values of the modern consumer.
The Context: Market research indicates that the target demographic strongly favors neutral palettes. Furthermore, data suggests that approximately 63% of consumers prefer brands with minimalist design elements.
The Solution: Guided by these metrics, the visual identity embodies simplicity and flawless movement. The logo and design system symbolize growth and transformation, ensuring the final output is not just aesthetically pleasing, but strategically aligned with the values of the modern consumer.
Concept & Design: Carlo Delos Santos
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Premiere Pro | Seedream AI | MiniMax Hailuo AI | ChatGPT | Gemini
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Premiere Pro | Seedream AI | MiniMax Hailuo AI | ChatGPT | Gemini
