Gold Leap is a sports brand concept that’s all about a clean, one-color look. We designed it specifically to connect with Gen Z and what they’re looking for in a brand today.
The Insight: Our market research shows that this target demographic really loves neutral colors. On top of that, the data tells us that about 63% of consumers prefer brands that keep things simple with a minimalist design. It’s clear that today’s audience prefers a look that’s calm and understated.
The Solution: Using those numbers as a guide, we created a visual identity that’s all about simplicity and smooth movement. The logo and design system are meant to represent growth and change. We wanted to make sure the final result wasn't just good to look at, but also really matched up with what matters to modern consumers.
The Insight: Our market research shows that this target demographic really loves neutral colors. On top of that, the data tells us that about 63% of consumers prefer brands that keep things simple with a minimalist design. It’s clear that today’s audience prefers a look that’s calm and understated.
The Solution: Using those numbers as a guide, we created a visual identity that’s all about simplicity and smooth movement. The logo and design system are meant to represent growth and change. We wanted to make sure the final result wasn't just good to look at, but also really matched up with what matters to modern consumers.
Concept & Design: Carlo Delos Santos
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Premiere Pro | Seedream AI | MiniMax Hailuo AI | ChatGPT | Gemini
Tools: Adobe Photoshop | Adobe Illustrator | Adobe Premiere Pro | Seedream AI | MiniMax Hailuo AI | ChatGPT | Gemini
