Panasonic is a legendary Japanese electronics multinational. To ensure their legacy resonates with modern consumers, we were tasked with a visual refresh for their Audio & Entertainment product line.
We conducted deep research to develop a unifying concept based on the fractal effect, symbolizing clarity, immersion, and the multi-dimensional nature of sound and visual entertainment. The refresh was highly effective: over the first 6 months, the campaign consistently outperformed industry benchmarks for engagement and click-through rates, successfully revitalizing consumer interest.
We conducted deep research to develop a unifying concept based on the fractal effect, symbolizing clarity, immersion, and the multi-dimensional nature of sound and visual entertainment. The refresh was highly effective: over the first 6 months, the campaign consistently outperformed industry benchmarks for engagement and click-through rates, successfully revitalizing consumer interest.
Project Manager: Danny Curnen
Creative Lead: Lyrra Partosa
Senior Designer: Carlo Delos Santos
Agency: Omni Channel Solutions | Channel Bakers
Tools: Adobe Photoshop | Adobe Premiere Pro | ChatGPT | Klaviyo
Creative Lead: Lyrra Partosa
Senior Designer: Carlo Delos Santos
Agency: Omni Channel Solutions | Channel Bakers
Tools: Adobe Photoshop | Adobe Premiere Pro | ChatGPT | Klaviyo
